Which side of the street you choose can make or break your coffee shop
The importance of location cannot be stressed enough. For example let’s say your store is on a busy street near a free-way ramp. Great. But which side of the street? Believe it or not, something as minute as which side of the street your shop is on could be the factor that seals your fate. When it comes to street traffic, ideally, you want your shop to be on the side that traffic tends to flow in the morning hours. The location you choose for your sparkling new coffee shop will unquestionably be the deciding factor in whether it succeeds or fails, whether it makes money or breaks the bank, whether it lives or dies. With that bit of advice in mind here are the 5 best locations for your new coffee shop.
- Downtown/Dense Metropolitan Area
The high density traffic of a downtown or highly concentrated metropolitan office area make this the ideal location for a new coffee shop. After all, people need their coffee in the morning. And sometimes just an excuse to leave the office in the afternoon. So, the closer your shop is to their offices, the better for your business. Even though in this location you will be more focused with the business clientele, you still want a location that will maintain some semblance of tourist value for the weekends. Take as an example, the Gaslamp District in downtown San Diego. Many coffee shops, but each cater to the office crowds as well as offer a unique downtown vibe.
- On the Boardwalk
People love being by the water, whether it’s an ocean, lake, or river, and people love coffee. So what better way to kickstart your coffee shop business than combining the two. People who live by the water are often early risers and enjoy nothing more than a long walk and a good cup of coffee to start their day. Being located on the water also provides you with a steady stream of potential customers all day long, seven days a week. Make sure to be ready come summer for tourist season!
- Near a College Campus
It’s no secret that college students stay up late and need to be up early for class. Often times coffee is the go-to in order to accomplish that feat. Students have been using coffee shops as study locations for years, as well, so you’ll have both customers who rush in to grab a coffee before class and others who won’t leave your shop all day. That doesn’t even account for the coffee students need for those all night essay writing binges. You will be in for longer hours if you open up shop near a college campus, but your wallet will be a lot fatter for it.
- Airport/Train Station
People travel every day and often at odd hours and for prolonged lengths of time necessitating that they consume large quantities of coffee. If you have to board an early morning flight to travel for work in many cases the only way people can deal with TSA and be productive is to get some coffee before they board their flight, which is why airport coffee shops are always crowded. The same can be said for train stations where large numbers of people are also converging on a daily basis. Any location where hundreds or even thousands of people are on a daily basis would make a good location for your new coffee shop.
- The Mall
Not many locations will generate as much foot traffic as a shopping mall. People love to shop and malls are therefore packed with people all day long. More often than not, people will make a day or at least an afternoon of going to the mall and plan on stopping for sustenance at some point throughout the day. Whether you lease a spot in the food court or open a cart by the most popular store a mall is a great place to get people to stop by and enjoy a cup of coffee. As a matter of fact, why let the retail chains have all the fun come the holiday shopping season.
Become a spy to scout your coffee shop’s new location
With these locations in mind you still have some scouting to do before you can decide which location is right for you. In fact you may want to become a spy. What I mean by that is: before you sign a lease:
- Park in the lot or close by and, count how many cars pass by every hour. Do this at different times, morning, afternoon, and night, to get a gauge how many prospective customers you’ll have at different times of day.
- Research what used to be in that spot, if another coffee shop closed, find out why.
- Always make sure you look for the best rent around because otherwise your wallet will be suffering before your customers decide to open up theirs’.
Now you have all the information you need to find the best location to open up a successful coffee shop in your area! Have anymore you want to add to the list? Leave a comment below!
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