The food truck business has been booming in recent years and a large part of that boom is due to effective marketing through social media platforms like, Facebook, Twitter, and Instagram. In fact, Jon Favreau, the director of Iron Man, even directed and starred in a film about food trucks this year that was released to audience adoration and critical acclaim.
However, with every boom there must always come a bust. How can food trucks avoid the bust part of the equation you ask? By using the CRM data available in their POS software of course.
What is CRM?
Customer Relationship Management or CRM for short has become a hot marketing tool for business owners to keep track of their customers and more importantly their specific customer preferences.
Many small businesses use their CRM data to accomplish the big and small. Better customer insight has proven to enhance everything from marketing efforts, product development and even developing your in-store loyalty programs.
CRM Software and Point of Sale
With the value and knowledge that CRM data gives small business owners, point of sales systems, like cafe cartel, have begun integrating these tools into their software. Now CRM data is easier to access than ever before.
This will help you improve your profit margins by allowing you to get a better idea of what sells and what doesn’t and most importantly for businesses that are constantly on the move, foster customer relationships that help create brand loyalty. CRM functionality utilizes the latest technology to organize and sync customer profiles with sales, marketing, and customer service to help build a more positive customer experience. And all that is available right from your POS software. It doesn’t get much easier than that does it?
Here are some specific ways your food truck can use CRM data:
With the marketing aspect of CRM data you can track your efforts and see which deals are the most popular and therefore generating the most new business for you. Keeping track of which coupons you send or leave in different areas coupled with CRM coupon tracking is an easy way to learn which of your promotions in the most popular and will allow you to cater the deals to your customer’s behavior.
You can easily manage your customer email list. This comes in handy when mailing out promo schedules and keeping your customers up to date with the travels of your food truck. With the loyalty program tool you can even import your contact lists through an external app or site you already use such as Constant Contact or Mail Chimp.
This tool enables you to build a database of your customers and keep track of their purchase habits to give you a better understanding of how to keep them coming back to the table for seconds. Through this tool you can track loyalty engagement, purchase history, and even demographics. All this will help you know how to appeal to your customers on a case by case basis.
- You can create email lists and manage your text messaging campaigns (both of which are vital to the success of food trucks) based on customer profile information. You can even use sites such as Mobo Mix that help manage your mass text campaigns to export and import contacts.
- Create new contacts easily by scanning your customer’s ID
Manage appointments, locations, and check for patterns to better serve your customer base. You can also import and export your calendar to better stay up to date while on the go. This will come in handy as well when managing seasonal promos and comparing sales numbers.
The CRM component of your POS software is also where you can view and manage a customer’s gift card uses and values. This information will give you valuable insight into the purchase habits of customers and inform you how effective your gift card program is or isn’t.
There is nothing more important to a food truck’s survival than customer loyalty and with all this CRM data creating a loyalty program is easier than ever before. These tools allow you to appeal to customer preferences in addition to scheduling special “happy hour” prices or promotions that are built right into the software. After all happy customers make happy food truck owners.
Clearly CRM data could be an invaluable tool for food truck owners. So if your food truck’s POS system doesn’t come with CRM data, it’s time upgrade to one of CCS’s food truck POS system today.