There’s a chill in the air, the Christmas bells are ringing, carolers are singing, and Holiday shoppers are out and about looking for the deals of a lifetime. Now the Holiday season is the time of year many businesses look to earn the majority of their business and that doesn’t just go for retail stores, but restaurants as well.
Now the hustle and bustle of the Holiday season is enough to increase business at again both retail stores and restaurants alike it’s not enough if you truly want to make a Holiday splash when it comes to sales. Which means if you haven’t already now is the time to start thinking of some special promotions that can help you increase business this Holiday season. After all it is a time of year where people spend a lot of money and are looking to create timeless memories in the process, which is something your restaurant can capitalize on with fresh ideas and the promise to provide a memorable experience for customers looking for a respite from shopping and all the cooking that comes with the Holidays.
With that in mind here are 5 ways to increase business at your restaurant this Holiday season:
1) Decorate Your Restaurant
There’s a reason all the malls and shops get decorated for the Holiday season. Decorations put people in a festive spirit, a happy state of mind, and bring the idea of needing to spend money to the forefront of their mind. Decorations are also a great way to ensure you help your customers some of those classic Holiday memories that they’ll remember forever.
2) Send Your Customers Christmas Cards
Loyalty programs are quickly becoming staples of restaurants around the world and what better way to make appeal to customer loyalty than by sending your most loyal customers a Christmas/Holiday card. Keep your card focused on greeting your customers instead of being a special offer or an advertisement until the signature line where you can present a special offer. Tip: be sure to keep the cards politically correct so that they will appeal to all customers no matter what Holiday they are celebrating.
3) Cater to the Out-of-Towners
There is no busier time for travel than the Holiday season. Local hotels will soon be filling up with travelers in town to visit family who don’t have enough room to house everybody. Reach out to as many local hotel concierges as possible so they know exactly where to refer their hungry guests.
4) Offer Special Holiday Promotions Through Social Media
Send out a special promotion to your online followers. Offer Buy one get one’s, free appetizers, or happy hour prices on drinks no matter what time they stop in to eat. If you’re looking for a really unique way to stand out you could even host a special Holiday party for your customers. An event like that with a special Holiday menu and seasonal drinks will help cause some your most loyal customers to rush out to your restaurant in droves.
5) Host a Charity Dinner
During the Holiday season everyone is looking for extra ways to give back. Hosting a special charity dinner that doubles as a fundraiser is a great way to show your customers that you are too. Write up a press release announcing the event and the local media will surely help you get the word out.
Do you have any other ideas to help increase business at restaurant’s during the Holiday season? Leave a comment below!
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