This is the second in a two part series giving brewery owners advice on how to maximize business this Oktoberfest. Customers will be heading to breweries in droves this year to celebrate Oktoberfest. As a result the competition to attract customers will be stiffer than ever before. One way to make sure your brewery stands out is to give your customers the most authentic Oktoberfest experience possible. Here’s three ways that will help you do that. Serve Traditional German Food Outside of the beer, the next most important part of any Oktoberfest celebration is the traditional German food. Giant pretzels, currywurst, and sauerkraut are all favorites at the original festival. Other traditional favorites your could serve include:
- Beer-marinated Bratwurst sausages
- Pigs knuckles
- Giant pretzels
- Hot frankfurter rolls
- Sauerkraut and Salami pizza
- Bavarian cheese
- Apple strudel
Charging an entrance fee, but including a free traditional German buffet would be a great way to attract people who are looking to celebrate Oktoberfest while still getting a deal.
Oompah bands are a staple of Oktoberfest celebrations the world over. If you can work it into your budget hire one to play at your brewery for the weekend. Oompah bands play traditional German volkstumliche and will be sure to draw a festive crowd, that might even be willing to pay a cover. The bands can be quite popular during Oktoberfest so if all the good loca ones are booked or too pricey you could always search for some oompah bands online.
Traditional German clothing consists of lederhosen for the guys and dirndls for the ladies. Having your staff dress in lederhosen and dirndls or even German colors would be a great way to build camaraderie among your patrons. Offering a discount to customers who wear these colors or the traditional clothing would be a great way to make your brewery feel like a community and keep them drinking your tasty German beer.
Now nothing is stopping you from having a packed, authentic brewery this Oktoberfest. Have any other suggestions? Leave a comment below!